Friday, 26 February 2010

The Fall 2010 Mercedes-Benz Fashion Week is in New York City - A Guest Post

Another Guest Post that came my way from trough Yellow Fire Marketing.
All images were chosen by me

The Seeker

The Fall 2010 Mercedes-Benz Fashion Week just got done in New York. This year, the show was held at the Damrosch Park at the Lincoln Center for the Performing Arts. Earlier, it used to be held at the Bryant Park, but due to some problem with its management, the venue had to be changed. That did not matter much because the event was a major success in New York’s social year.

One of the most important parts of the Fashion Week this year was the focus on the Haiti earthquake, with Naomi Campbell’s Fashion For Relief show showcasing a number of superstars walking the ramp. American Express offered special passes to the show for its cardholders.

There was the event where major fashion designer Betsey Johnson unveiled a Liqueur bottle from Chambord, done in black raspberry, and costing a whopping $3 million. Betsey Johnson is one of the most well known designers of the time, and anything from her is seen with major interest, especially her iconic designer clothes. But a bottle worth $3 million!!! Come on, isn’t that a lot of money for a bottle of Liqueur? We wonder if that’s just the price of the bottle, or will there be something in it!!!

Major outfits that participated in the tent based fashion week were Maybelline, DHL, Chambord, Rums of Puerto Rico, Vevant and Rowenta. The show was concluded with a live performance by Mariah Carey, with a song titled “Forever.”

The Mercedes Benz Fashion Week in the most important fashion show in NYC. It has a history of over 65 years. Started in 1943 to replace the annual French Fashion shows where the Americans could not visit that year due to the war, the then-called Press Week was a major success. The event came to Bryant Park in 1994, where the show was held under white tents and admission was exclusively by invitation. It is only this year that the show has moved to a new location, but from the looks of it, things will be alright here too.

This year’s show featured some gorgeous collections from Tommy Hilfiger. It also featured the work of Peter Som, the brand’s latest creative design consultant. There was a majority of Hilfiger classics, but we also saw some ultra modern designs, which featured updated silhouettes and beautiful textural work. There were awesome outwear collections, including toss-on jackets, coats made out of camel skin, and even sleeveless trench. These are sure to make a major impact when displayed at their new, flagship store on Fifth Avenue. They also had a great selection of ready to wear clothing for rough use, like those seen on the runways in NYC. These included suiting, paper trousers as well as jackets that were jazzy and fashionably tight fitting.

Another sensation was the offering from Maki Aminaka Löfvander and Marcus Wilmont of Aminaka Wilmont, the 2007 Fashion Fringe winners. This fall, they brought out stunning jersey dresses made of organic silk, knits, narrow pants, and their one piece leather jackets. Each offering was unique, chic, and east to wear.


  1. I was here. Missing you. Thanks for checking in with me. Blessings and peace to you, my friend.

  2. I like very much your blog!
    I loved the Haiti runway, it was perfect!!
    Naomi Campbell was incredible with that Alexander McQueen's dress.
    See you! :)

  3. I don't know how I feel about leaving Bryant Park. I don't know how many years it's been held there - 15? Well, anyway Lincoln Center isn't much of a step down, despite the memories.

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