Wednesday, 21 March 2012

guest post - The Bia: Every Woman’s Must-Have Swimsuit

I’m so pleased to have Susan Bodack, an expert on all things swimwear as a guest blogger here at Searching the Inner Me…. Read below as she demystifies about selecting a swimsuit like The Bia.

The Seeker
Without a doubt, there’s one swimsuit that has become a real favorite among celebrities, industry insiders and women all around the world.  From the very beginning, the Bia Tube bikini (also known as “The Bia”) by ViX Swimwear was an instant classic and it continues to be one of the most coveted bikini styles around.  Regardless of your size, body shape or skin tone, the Bia bikini from ViX Swimwear is every woman’s must-have swimsuit.
When it first made its debut into the swimwear scene, the Bia bikini was simple, sleek and sexy, always featuring rich solid hues with stylish gold hardware details.  But every year since, designer Paula Hermanny of ViX Swimwear has been reinventing the classic bikini style in new and improved ways.  Today, the Bia bikini has been done in seemingly every color under the sun, as well as a variety of chic prints and patterns.  Furthermore, the gold hardware is constantly being updated in subtle yet unique ways.  Whether you prefer classic gold square details or chic tortoiseshell embellishments, ViX Swimwear has thought of it all.

But it’s the design that really makes the Bia bikini from ViX Swimwear so versatile for women of all different shapes.  The halter top has adjustable hardware on the straps that slide up and down to create custom-fit coverage for the wearer.  Slide the details down to create smaller triangle-shaped cups (perfect for women with smaller busts) or slide the details up to create a classic halter top look with fuller bust coverage (perfect for larger busts).  Furthermore, all D cup Bia bikini tops now feature a double-string underband for added support.  For 2012, ViX Swimwear has even included removable padding into all of the tops!  Like the tops, the Bia bikini bottoms also feature matching adjustable details that slide outward and inward to create more or less front coverage.  The low-rise scoop bottom is low, but not too low, and features fixed foldover detail that is so flattering against the hips.  Furthermore, the bottom comes in the classic full back coverage style or a skimpier Brazilian-cut style.  ViX Swimwear has even converted the classic Bia bikini style into a one-piece for those who shy away from two-piece bikinis.
Over the years, celebrities like Kim Kardashian, Tyra Banks, Halle Berry, Brooklyn Decker, Alicia Keys, Kelly Brook, Ashley Tisdale, Kristin Cavallari and more have all been spotted in the coveted Bia bikini from ViX Swimwear.  Will you be next?

Bio: Susan Bodack is an expert on all things swimwear.  She is a blogger at Beauty and the Beach, a swimwear and fashion blog by  For more information on the Bia bikini, ViX Swimwear or other swimwear-related news, check them out!


  1. Thank you so much for having this guest post... it is most useful this time of year. Wishing a fabulous week..xo HHL

  2. I can now trully say that i have been converted into a loyal fan!


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